How To Make An Excellent Email Signature

Have you ever stopped to consider how people perceive you and your company from your email signature? Email is often the first point of contact for many businesses, and the signature is often an area that people overlook. If email is a big part of your business, you may wish to read the article on the inc.com website which explains the Do’s and Don’ts of emails. Here are some of the key points to consider about your email signature to ensure you make a good first impression.

How To Make An Excellent Email Signature

Using Standard Fonts For Your Email Signature

It is important to use a standard font that is going to be available with the majority of devices, whether they are PC’s, Laptops, Tablets, or Smartphones. When you decide to use a speciality font, unless the font is installed on the device already, it will change the way your signature appears when it resets the font to its default. When you use an email signature maker, these will usually use standard fonts which should be compatible with the majority of devices.

Contact Details For Your Email Signature

Many people will include their email address in their signature, even if it is the same address that the email has been sent from. It is up to you whether you include your email address or not, but other significant bits of information to include are;

  • Name/Position
  • Telephone & Fax number
  • Address
  • Website
  • Mobile number
  • Skype

You will want to list all the different methods of communication that people can use to contact you, as we all have our personal preferences as to the ones that we like to use.

Corporate Branding

It is important to make sure that you create branding guidelines for the correct fonts and colours to use for official documentation including emails. You will need to resize your company logo to ensure that it is small enough to be sent via email without any problems. Make sure that the colours that you use are the correct ones to stick to your branding guidelines, which will help to create continuity of your brand throughout your business.

Advertise Your Social

Most businesses will have multiple social media accounts, and your email signature is the perfect place to show the icons of your preferred platforms. When you add your social media to your email signature, the recipients can go directly to your page with just one click. Advertising your social media accounts is an excellent way to build your followers and connect directly with your intended audience.

A Call To Action In Your Email Signature

You should also have a call to action within your email signature that will entice a response from the recipient of the email. Some examples would be;

  • Click to receive a 10% discount code
  • Click here to see our newest products
  • See our latest promotions here

There are many different ways that you can try and illicit a response from the recipients of your emails, and this may take some trial and error to get it just right for your company.

You will want to make sure that you add as much information to your email signature as possible, but make sure that you do not overdo things. Make your signature informative, but as simple as you can. Having a well-crafted email signature can help to create the image that you are striving for with your business.

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