Which Social Media Platforms Should Your Business Use?

You only have to do a quick Google search to reveal the scores of social media platforms that you can sign up to! Some are global and popular like Facebook and Twitter. While others like MySpace might seldom get used by a broad audience of people.

As a business, you will soon learn the importance of setting up a social media presence for your company. Social networking is a well-used method of communication for your customers. Sure, they could call you or even drop you an email. But if they want quick answers, they’ll find it more convenient to engage with you over social media instead.

Which Social Media Platforms Should Your Business Use?

If you’re new to the world of social media, you might be wondering which platforms you need to have a presence on. Today’s blog post will help you on the right path by giving you some pointers.


It’s considered the world’s number one social media service. And Facebook boasts more than a billion active users! Despite being eleven years old, the platform continues to enjoy constant growth in its sector.

People from all walks of life use Facebook, either on their computers or their mobile devices. It’s by far one of the easiest ways to engage with your target audience. Regardless of your business niche, you should always set up a “page” on the service.


A friend who works for an online marketing company says Twitter’s popularity is gaining ground on Facebook! The service is proud of its 288 million daily users, and the fact that people love its microblogging interface!

Setting up a profile on Twitter is fairly straightforward. The good news is that you can “follow” people that follow your profile. Whereas with Facebook, you can only follow other pages. It’s not possible to do so with individuals.


The idea behind Pinterest is that you use the service to “pin” interesting images you find on the Web. If you run a photography business, or one that makes extensive use of photos, Pinterest is the social media site for you!

You can create an account on Pinterest manually or simply log in using an existing Facebook account. Once you’re up and running, you can then create “boards” where you can pin your favorite photos. Makes perfect sense if you think about it!

If you pin images from your website, the pin will also have a link to the web page it got taken from. You can also write a short description about the image, and use hashtags too (as with Facebook and Twitter).

Other Pinterest users can also “re-pin” your pins; this is the Pinterest equivalent of sharing content. It’s an excellent way to drive traffic to your website, and a visual one at that.


The thing about LinkedIn is that it’s a social media site for business users. Kind of like a version of Facebook but exclusively for professionals and companies.

If your firm sells to other businesses, you need to set up a LinkedIn profile for it on there. What I love about LinkedIn is that you can join in on group discussions related to particular niches or industries. And, of course, it’s a great way to plug your business for free!

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