The Key Points Of A Marketing Plan

A marketing plan is a specific program developed for a singular purpose. It could be a new product on the market or could be to introduce your business to a new target audience. Although the purpose of a marketing plan may vary, you should constantly keep several key points to create a comprehensive plan and successful marketing.

Target Audience

The marketing plan is based on reaching your target audience. The target audience is designating through market research. Your target audience could change at different marketing plans. You may have a line of products aimed at boys and another product could be made for women aged 18 to 45 years. Use demographic information to determine where your target audience and advertising media that would be most effective in reaching that audience.

The Key Points Of A Marketing Plan

Competitive Analysis

Competition affects various parts of your marketing plan. If your company is a market leader for a particular product, then you should use it in your advertising. But if you’re not the market leader, then your marketing plan, it deals with how to become the largest producer in the industry. A competitive analysis will also show how well the prices of competing products operating in your market and what steps you should take to try to gain more market share are.

Forecasts and Measures

A marketing plan includes income projections, forecasts of production, price suggestions to achieve certain profit margins, estimates of manufacturing costs and operating cost estimates. In the marketing plan ways to measure actual progress versus plan projections were also described. For example, the marketing plan can be designed that would get $ 7 million in revenue generated in the first three months, but the actual number was $ 6 million, then it would be necessary to analyze how the company is executing the plan to see where the gaps are. The ultimate goal is to achieve revenue figures and final earnings that are described in the marketing plan. The measures are used to chart progress to reach those numbers and determine the best ways to disrupt operations if progress is not enough.


A marketing plan always has a predetermined end. When developing your marketing plan, give a timeline that is used to mark progress toward the ultimate goal. The ideas of marketing must constantly change to keep up with the market. Once this marketing plan has come to an end, use what you learned to do it to create a better one for the next project.

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