Online Gaming Brands

The online gaming industry has been experiencing a boom for over a decade. Competition amongst online gaming brands is intense, and to be on top, companies must put in place strategies to keep pace with the technological advancements and growing demand. The phenomenal growth rate of the industry is such that the global market is expected to reach $86.1 billion by 2016.

The top online gaming brands recognize the importance of the F2P (Free to Play) model as a means of marketing to both gamers and publishers. It is also one of the best ways to test games before commercialization. Another trend that emerged over the last decade was that of multiplayer games. More and more gamers are buying into the networked game models that allow players to interact with each other and add a real-time thrill to the otherwise solitary occupation that used to define video games.

Here’s a list of online gaming brands that have held their own and made online gaming a global phenomena:


Online Gaming Brands

One of the most well known names in the social network gaming world, Zynga was founded in 2007. They develop social games that can be played on smartphones or through the Zynga website. The company owes its current fame to Farmville which was launched on Facebook in June 2009 and within 6 weeks was embraced by 10 million daily users. Approximately, 80 percent of Zynga’s revenue stream is generated from Facebook users.

Mansion Casino

Mansion currently operates six independent gaming sites, which you can click here to visit. Mansion has made a name for itself in creative marketing strategies. In 2005, they produced the Emmy-Award winning Poker Dome Challenge series in partnership with Fox Studios. They also sponsored a bid to break the Guinness World Record for the longest DJ mix, which featured over 100 artists playing for charity. Mansion currently operates six independent gaming sites. The online Casino uses Playtech software and is well-known for its great promos, player awards and multiple payment methods.


Apple entered the gaming world by launching App Store in 2008, but was lagging behind other companies because of a lack of multiplayer and social system platforms. This weakness was overcome through strategic partnerships with OpenFeint, AGON and others. Apple’s Game Center, launched in 2010, provides online multiplayer gaming for users – a platform where they can play individually or start multiplayer games to compete with friends.

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Online Gaming Brands